What Makes a Marketing Strategy ‘Proper Good’?

If you're a business owner trying to wrap your head around digital marketing, you're not alone. From paid ads to SEO, content, emails and everything in between, it’s easy to feel overwhelmed or like you’re constantly guessing. That’s where a proper good marketing strategy comes in - and that’s exactly what we deliver at Proper Good Digital.

So what does a “proper good” strategy actually mean? It’s more than just a catchy phrase. It’s our way of saying: clear, effective, honest marketing that gets real results for real businesses. Here’s how we do it.

1. It’s clear as day. A solid marketing strategy should never leave you scratching your head. We keep things straightforward and jargon-free, so you always know:

• What’s being done

• Why it’s being done

• What success looks like

You won’t get vague “brand awareness” talk without substance. We show you the numbers that matter—whether that’s lead generation, web traffic, or return on ad spend.

2. It’s tailored to your business. No two businesses are the same, so your marketing shouldn’t be either. We work with small and medium businesses that need marketing plans that actually suit their goals, not something copied from a big city agency playbook.

Whether you're a B2B tech firm in Leeds, a logistics company in Sheffield, or a bar in York, we build strategies that match your industry, your audience, and your budget.

3. It’s built to scale with you. A proper good strategy works today and tomorrow. We start where you are, then plan for growth. Whether you're just getting your online presence sorted or ready to scale up with paid campaigns, we map out clear stages so your marketing grows with your business.

4. It’s backed by data. We don’t guess. We track, test, and adjust as needed. With real-time analytics, conversion tracking, and regular check-ins, you’ll always know how your digital marketing is performing and where there’s room to improve.

5. It actually feels like you .We believe the best marketing doesn’t sound like an agency, it sounds like you. Your tone of voice, your values, and your audience should shine through in everything from your emails to your website to your social media. If it doesn’t feel like a natural extension of your business, it’s not proper good.

At Proper Good Digital, we specialise in marketing strategies that work for your business. No pressure. No fluff. Just honest marketing that helps your business grow.

Want to know if your current marketing strategy is working? Drop us a message and we’ll take a proper good look.